Heroes Campaign Raises over $60,000

American Red Cross Heroes Campaign Chairwoman June Webre had one goal in mind: beat last year’s campaign results by at least one cent. She pocketed a lucky penny throughout March.  That lucky penny – and an incredible Heroes team – resulted in a whopping $61,842.91 raised for the American Red Cross of the Greater Lehigh Valley.

Heroes pledge to raise $1,000 each for the Red Cross during this grassroots fundraising and awareness campaign which is held each March. Heroes can raise the money personally, as an organization, or by hosting a fundraising event. People of all ages can serve as Heroes.

Heroes help to spread the word about the services the Greater Lehigh Valley Red Cross provides, and they also raise the money that supports local needs for disaster relief, preparedness and training and other critical services.

This year’s campaign, now in its fifth year, attracted 57 heroes, the highest number of heroes the organization ever had. The campaign brought forth a tremendous surge of creativity and visibility in the greaterLehighValley.

At an April 5 celebratory lunch at Cosmopolitan inAllentown, Heroes shared their stories of their individual successful campaigns:  (See Highlights Photo Show Below)


  • Captain David Yanoshik and his Heroes Team conducted a variety of activities:


  • Stephanie Altieri of 99.9 The Hawk raised $3,046 through a number of avenues including the auction of a limo ride, dinner and four tickets to see Ringo Starr at the State Theatre and donated air time.


  • Michael Palermo held a cocktail party and charged $50 per person …20 guests attended.


  • Theresa Calantoni asked 20 friends for $50 each.


  • Mike Peters held a raffle for restaurant gift certificates.


  • AtClevelandElementary Schoolin center cityAllentown, $1,215 was raised by students and faculty through Red Cross squares and dress down days for faculty.


  • Team Capital Bank held a breakfast and radiothon with WAEB’s Morning Talk Show Host Bobby Gunther Walsh.


  • LehightonHigh Schooland Middle School students conducted a change war and sold pizza coupons to raise more than $1,600.


This year’s Super Heroes are:


  • Team Capital Bank – $3,700


  • Concannon, Miller & Co., PC. – $3,200


  • MuhlenbergCollege- $3,144 (Muhlenberg has participated in the campaign every year.)


  • Stephanie Altieri, 99.9 The Hawk – $3,046


June Webre and Red Cross Regional CEO John R. Hughes presented a framed certificate and gift to each captain and hero at the luncheon.


For more information about the Heroes Campaign, contact Sandy Gaspar at 610-865-4400, ext. 258 or sandra.gaspar@redcross.org  or visithttp://www.redcrosslv.org/heroes.

[box] Photography by Terree Yeagle, The Moment Photography All Rights Reserved[/box]