Yuengling Makes History…Again

New book celebrates the history of America’s oldest family-owned brewery.

Just one-year after Yuengling made headlines when they became the largest and oldest family-owned brewer in the United States, the Pennsylvania-based company is making history again in a stunning pictorial book commemorating their 184 years of continuous operation. D.G. Yuengling & Son, Inc. celebrates the special connection the brewery has with locals.

From the underground lagering caves dug by hand beneath the 19th-century brew house built into the side of Sharp Mountain in Pottsville, Pa., to the people, equipment, advertising and more, the book boasts more than 200 vintage images of the company’s history-oriented legacy.

Dick Yuengling, 5th-generation company president, views the book as a way “to share the history of our company and our family with more people than ever.” Author Robert Musson agrees. “History buffs, collectors of brewery artifacts and breweriana, and fans of Yuengling will be fascinated,” Musson said.

Highlights of D.G. Yuengling & Son, Inc. include:

• Rarely seen before images of the six generations of Yuenglings, the majority of these images were provided by the family members from their own archives.
• Insight into the company’s ability to remain in business during Prohibition due to the operation of its associated dairy division and the production of ice cream.
• A wide variety of early and rare labels, cans and signs used to market the beer, as well as early images of the delivery wagons, trucks and equipment used for brewing.

Available at area bookstores, independent retailers, and online retailers, or through Arcadia Publishing at (888)-313-2665 or online.