Local Event Raises Awareness in the Fight Against Breast Cancer

mall pinkJoin Lehigh Valley Mall in supporting the fight against breast cancer at the annual Paint the Mall Pink event on Saturday, October 18 from 1:00 p.m. – 3:00 p.m. All funds raised through the event will benefit the Lehigh Valley Health Network Breast Cancer Foundation.

The event will bring hundreds of community residents and local organizations together to help raise funds and awareness for a disease that affects thousands of families across the region. Additionally, Paint the Mall Pink will bring a wealth of knowledge to the community through a variety of interactive activities including health screenings, speakers and silent auctions. Highlights include:

  • Informational Breast Cancer Awareness Table hosted by Lehigh Valley Health Network
  • Tricky Tray Raffle featuring Lehigh Valley Mall retailer merchandise
  • Pink Candy Buffet
  • Pink Beauty Bar including Hair Extensions, Tattoos and Nail Art
  • Entertainment including a Caricature Artist and DJ
  • Pink Bling Travel Cup Giveaway while supplies last

Through the end of the month, mall-goers can stop by Guest Services, located on the Lower Level near Boscov’s next to Starbucks, to make a donation in exchange for a tree tag to contribute to the mall’s “Tree of Hope,” honoring loved ones and spreading hope throughout the holiday season.

For more information about Paint the Mall Pink at Lehigh Valley Mall, please visit


About Lehigh Valley Mall

Lehigh Valley Mall is a super-regional, two-level, enclosed shopping mall with attached outdoor Lifestyle Center located in Whitehall, PA at the intersection of Routes 145 and 22. Anchored by Macy’s, JCPenney and Boscov’s, Lehigh Valley Mall is the dominant regional shopping mall serving Allentown, Bethlehem and Easton, and boasts over 150 stores in categories from women’s fashion to specialty retail to children’s apparel. For more information on Lehigh Valley Mall, visit or follow the mall on Twitter @LVMall or on Facebook at

About Simon
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit