orange creamA-Treat Fans Choose Orange Cream and Black Cherry as Flavor Poll Winners

Fan-driven social media poll plays important role in brand’s return
Orange Cream and Black Cherry have been announced as the winners of the A-Treat Flavor Poll as the flavors to be added to A-Treat’s flavor lineup. The first flavors to hit the shelves will be Black Cherry, Birch Beer, Cream, Big Blue, Ginger Ale, Sarsaparilla, Orange, Root Beer, Grapefruit, and Diet Cream.

Based on overwhelming fan support for the iconic soda brand, Jaindl Companies launched a Flavor Poll to allow fans to decide which soda flavor would be added to the initial production order. The poll was meant to serve as a way of saying “thank you” to the thousands of fans who had taken to social media to express their desire for A-Treat’s return.

Because of the poll’s popularity, two flavors were chosen. Orange Cream was initially a flavor produced by A-Treat under a custom label and included on the list to gauge customer interest. Orange Cream won the campaign outright with a surprising 17% of votes. The formula is now scheduled for immediate production, and creation of the new label and packaging is currently underway. Black Cherry topped the poll as a top five flavor not already slated for first-run production with 8% of votes, therefore earning a new slot on the order.

“A-Treat has long been a staple of Jaindl family events, so I am thrilled to be part of its return. The decision to get involved was in large measure because of customer support and loyalty to the brand throughout the community and the region,” said Adam Jaindl, Jaindl Companies. “So we are honoring that by adding our brand loyalists’ flavors to the mix.”

“Jaindl Companies is pleased to be able to incorporate customer input when considering additional flavors to be manufactured, as is the case with the overwhelmingly popular Orange Cream,” said Luke Jaindl, Jaindl Companies.

“We are overwhelmed by the number of responses to the poll and look forward to quenching the thirst of our loyal A-Treat followers,” said Art Balzereit, Jaindl Companies Chief Financial Officer.