Shopping Center Invites Young Students and Parents to Participate in Fun Activities Tied to “EPIC,” New Family-Friendly Film

The Lehigh Valley Mall is holding a special celebration to help young students and parents across the county “make the grade” before the school year begins. Families and children are invited to score an “A+” in preparedness and entertainment with Simon Kidgits Club’s annual Back-To-School event at Lehigh Valley Mall on Saturday, August 17 from 11:00 a.m. – 2:00 p.m. in the Event Court near Macy’s.

Simon Kidgits Club’s Back-To-School event will feature various interactive activities for children and valuable offers for adults, all designed to help with the smooth transition into academic routines.

From creating a one-of-a-kind bug jar and garden stake to designing an imaginative epic scene and decorating notebooks with specially designed duct tape, Lehigh Valley Mall’s Back-To-School event is free and open to the public. Attendees will have the opportunity to receive a free mini “EPIC” poster (while supplies last) and enter to win a variety of exciting retailer prizes during the event.

Additionally, families can tackle their back to school shopping lists and explore the latest clothing, accessory and toy trends from the mall’s retailers with exclusive retailer coupons, savvy shopping tips and more.

The event is sponsored by Twentieth Century Fox Home Entertainment and the fantasy-adventure movie “EPIC.” From the creators of “Ice Age,” the year’s funniest, most exhilarating animated adventure comes home as “EPIC” debuts on Deluxe Edition Blu-ray, Blu-ray and DVD on Thursday, August 20. Directed by Chris Wedge and featuring an all-star voice cast including Colin Farrell, Amanda Seyfried, Christoph Waltz, Jason Sudeikis, Steven Tyler, Pitbull and Beyonce, the blockbuster film comes home just in time to help families become one with nature and the summer in epic style.

“At Lehigh Valley Mall, we know the back-to-school experience means more to families than simply purchasing must-have supplies,” said Amanda Johnson, Director of Marketing at Lehigh Valley Mall. “We’re thrilled to host our annual Back-To-School event to encourage parents and kids to connect with each other, enjoy a final moment of summer fun at their favorite mall and get ready to take on a new school year.”

Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA.

For more information about the Simon Kidgits Club and the Back-To-School event visit www.simon.com/kidgits or www.lehighvalleymall.com.