go-red-for-women-logoShopping center to partner with American Heart Association to host community events throughout February in support of American Heart Month

During the month of February, Lehigh Valley Mall will participate in Paint the Mall Red, a Simon Property Group initiative that supports American Heart Month.

GFR immageOn Friday, February 7, mall-goers are invited to join Lehigh Valley Mall for National Wear Red Day® to show their support for women with heart disease. Every customer to visit Guest Services on National Wear Red Day® and February 8 will receive a Go Red for Women Red Dress pin, while supplies last.

Additionally, Lehigh Valley Mall will continue its annual partnership with the American Heart Association (AHA) for the month of February and host the Go Red for Women event on Saturday, February 8 from 1:00 p.m. – 3:00 p.m. in the Macy’s Court. Activities will include:

  • Blood Pressure Screenings provided by McCann School of Business & Technology
  • Raffle prizes
  • Macy’s Go Red for Women / American Heart Association Fashion Show, emceed by Josh Gears of 100.7 WLEV and modeled by women affected by heart disease

We’re proud to join the movement to promote healthy lifestyles for women,“ said Lehigh Valley Mall Marketing Director Amanda Johnson. “Heart disease is the number one threat to women and we want to do everything possible to spread awareness and let those in our community know that small lifestyle changes can make a big difference.”

Shoppers can also enter to win an American Heart Association’s Heart Health Goodie Tote at the giveaway table located by the escalators near Guest Services through February 27. The winner of this special giveaway will be chosen on February 28.

For more information regarding American Heart Month, please stop by the informational areas located in the mall courts and seating areas. Additional details can be found at www.lehighvalleymall.com.

About Go Red for Women:

Go Red For Women is the American Heart Association’s campaign to fight the number one killer of women, cardiovascular disease. The campaign launched 10 years ago to bring greater awareness to the causes, signs and treatment of heart disease in women and empower women to take charge of their heart health. Funds raised from local and national Go Red For Women activities are used to support awareness, research, education and community programs to benefit women’s health. Go Red For Women is sponsored nationally by Macy’s. For more information about the American Heart Association’s Go Red For Women campaign, go to www.goredforwomen.org.