On Thursday, Oct 27, Third Street Alliance for Women & Children held a special VIP event for the announcement of several new projects.

The organization revealed its new logo and rebranding project. Designed by Sarah Clark of Kudu Creative, the new logo uses an open gate as the icon to represent TSA. The open gate refers to the historic iron gate at the entrance to the organization’s Bixler building.

The rebranding process started in July, with a five question online survey sent out to TSA constituents. The results of the survey were gathered and reviewed by a committee made up of several Lehigh Valley marketing professionals.

Taking into consideration the results of the survey, Clark designed four representations and after discussion the committee came to a consensus for the design and color palette. The final draft was unanimously approved by the board of directors.

Executive Director Alisa Baratta also announced TSA’s participation in an effort to help prevent homelessness in the Lehigh Valley. TSA will the physical Coordinated Entry site for all homeless services in the Easton area.

The initiative is set to begin in December 2016.

“Anyone who’s homeless —individuals, families, children, veterans, women who are involved in a domestic violence situation, teenagers — will be able to come here to us at Third Street Alliance and be assessed for their housing needs and be referred to whatever available housing is there,” Baratta said.

Sites in Bethlehem and Allentown will also be set up and all three locations will be working together as a group to put an end to homelessness. The project is funded through a grant from the U.S. Department of Housing and Urban Development and in-kind contributions from the Housing Alliance of Pennsylvania, the Conference of Churches, TSA and Valley Youth House.

The main goal is to identify individuals and families who are homeless or are at the imminent risk of homelessness and do an assessment risk of them and their needs and refer them to available housing and services, Baratta said. The other goal will be to identify more affordable housing.

About Third Street Alliance for Women & Children
Third Street Alliance for Women and Children (TSA) provides a safe and healthy space for women, children, and families to live, learn, and thrive.

Incorporated in 1909 as a YWCA, the agency has been committed to meeting the critical needs of the community as advocates for women’s issues and workers for social and economic change. In the 1980’s we shifted our focus
to human service needs; in 1994 we spun off from the national YWCA to become Third Street Alliance for Women and Children.