First new flavor in six years now available
Introducing its first new flavor addition in six years, A-Treat announces the launch of Orange-Cream. Reminiscent of enjoying Creamsicles® on a summer day, the new flavor evokes the sweetness of an orange with the smoothness of cream soda.
The inspiration behind the new recipe came from the popular Flavor Poll that was introduced along with the brand’s relaunch in 2015 tracking fans’ favorite flavors. Based on overwhelming demand, A-Treat set forth in developing the Orange-Cream formulation, recipe production, and creation of the new labels and packaging.
“After multiple rounds of taste tests, we believe we found the perfect balance between sweet, creamy, and smooth,” said David Jaindl, A-Treat owner. “It was important to us to incorporate the feedback we received through the Flavor Poll into this newest formulation to best suit what our fans have been asking for. It’s a really exciting time for the brand, with the first new flavor in six years.”
A-Treat has retained many of the original employees from the first production runs, including 7 employees and managers that worked with A-Treat prior to the closure, and 3 employees critical in Orange-Cream development and flavor selection.
Orange-Cream is available now in 20 oz. bottles; cans will be available mid-summer.
The Allentown, PA-based soda brand was founded in 1918 by Joseph and Jack Egizio using the finest traditional ingredients available that devotees have counted on for close to 100 years. After being acquired by Jaindl Companies, the iconic A-Treat made a resurgence, still produced according to formulas that evolved from Egizio family recipes. To learn more visit A-Treat.com or join the conversation on Facebook and Twitter.